Smaller-scale esports organizations have started using blockchain tech for distributing prize pools, but the tech is yet to be adopted by the big tournament organizers.
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Are crypto companies sponsoring F1 for the glitz and glamor, or will NFTs demonstrate important use cases behind these partnerships?
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Cryptocurrency exchanges have identified esports as a potential growth driver. The industry has experienced significant growth in recent years as leagues look to monetize the competitive nature of video games.
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European football giants AC Milan are the latest major sporting institution to employ blockchain-based fan tokens in a bid to reach 450 million fans amid lockdown.
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Desperate for viewership dollars, traditional sporting leagues may soon turn to fantasy sports to boost fan engagement.
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